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Media Consumption

The Colombian media market includes four national newspapers, more than 50 regional newspapers, 1512 radio stations, two private TV channels, three national public channels, eight regional public channels, and 650 internet news portals. It has only one information agency—COLPRENSA. 

Audience

With a consumption of four hours per day on average, television is the most popular media (96%). Radio follows—77% and 2.4 hours of consumption per day. Independent magazines are consumed by just 28% of the population and newspapers by 26% of the population. Internet records the least consumption (11%) (General Survey of Media 2014).

Surveys of opinion leaders show that the most important sources of print news are the El Tiempo and El Espectador newspapers, and the Semana magazine. For radio, Caracol and La W are the most important. Caracol and RCN are the most important television sources. The websites of El Tiempo and Semana are the most important internet sources. (Figures and Concepts 2014).

The main radio stations are RCN Radio (belonging to the Ardila Lülle organization, which also owns RCN Television) and Caracol Radio (belonging to Grupo Prisa).

The creation of new broadcasters and programs, together with the regular movement of journalists between stations makes for a dynamic radio sector. Whilst a few broadcasters concentrate most of the market, audience segmentation means each time slot has different characteristics.

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