Adriana Bernal Salgado
Adriana Bernal is a Colombian entrepreneur who owns companies with a strong presence in the insurance sector. She began her career as an insurance saleswoman with Maruja Iragorri. In 1999 she founded Red Assist, an emergency assistance platform that provided services to large insurers. Despite being a very important company in the country, it currently has $33,000 million pesos of debts.
Bernalssecond marriage was to Felipe Moncaleano, a well-known entrepreneur in the insurance sector. Her current partner is Carlos Andrade Carreño.
Adriana Bernal was a adviser to Noemí Sanín, providing consultancy services to the Conservative Party and was in charge of the media strategy during the reelection campaign of Álvaro Uribe. Together with Fabio Echeverri Correa (close friend of Bernal, advisor to Álvaro Uribe, president of Andi, and member of the Board of Directors of Clínica Shaio) she created Red Medios, a media system that linked all the community radio stations in the country to broadcast campaign messages. In 2010 she created the KienyKe digital portal with the support of María Elvira Bonilla and Claudia Tascón. After the resignation of María Elvira Bonilla from management of the media organization and the scandal unleashed by fired journalist Daniel Pardo (after publishing an article questioning the independence of some media--including KienyKe--for presenting infomercials purchased by companies without explicitly announcing that they were paid) the portal had an editorial restructuring.
A notable current member of the editorial board is José Antonio Vargas Lleras, brother of Vice President Germán Vargas Lleras.
Inversiones Bernal Salgado
Red Assist Compañía de Asistencia Mundial S.A.
Red 933 S.A.S.
Red 365 S.A.S.
Revista Fucsia (n.a). Adriana Bernal: “Lo mío es hacer empresa.
Revista Fucsia (n.a). Personajes 2013: Adriana Bernal y sus exitosos emprendimientos.