El País reports general news and has the highest circulation in southwestern Colombia. Its headquarters are in Cali (Valle del Cauca), one of the country’s most important cities. It is a traditional paid newspaper with significant impact on the formation of public opinion in the region.
It was founded in 1950 by Álvaro Lloreda Caicedo, an entrepreneur and conservative regional political leader. The newspaper’s management has always been in the hands of the Lloreda Family. Family members are the majority shareholders. The family’s third generation currently controls the newspaper and the media company.
Southwest of Colombia
El País is controlled by Ell de S. & Cia. SCA--a Company for which no information could be obtained-- Inversiones Inca S.A. , the Lloreda Caicedo Foundation, both belonging to the Family of Maria Lloreda , Maria Eugenia Lloreda Piedrahita owning 5,8 %. She is executive Director and legal representative of Invest Pacific, the investment promotion agency in Valle del Cauca.
She is the only daughter of the marriage between Maria Eugenia Piedrahita and Rodrigo Lloreda Caicedo.
She is sister of Rodrigo, Francisco Jose, Maria Mercedes and Aura Lucía Lloreda Mera, on her father’s side.
She is sister of José Fernando and Patricia Calderón Piedrahita, on her mother’s side. The remaining 5,6 % are owned by Llocab Ltda Cia SCA.
Group / Individual Owner
Ell de S. & Cia. SCA
Inversiones Inca S.A.
Business Activity: Other activities related to the stock market.
General Manager: Felipe Lloreda Garcés.
Alternate Manager: Álvaro José Lloreda Caicedo.
Fundación Lloreda Caicedo
A non-profit organization.
The legal representative is Rodrigo Lloreda Mera.
Álvaro Lloreda Caicedo | He is founder of the newspaper and for 25 years was its director. Politically conservative, he was mayor of Cali, a member of congress and a diplomat.
María Elvira Domínguez Lloreda | She has been Director since 2007. She is a member of the UNICESI University High Council. She is an economist by training and has been linked to her family’s media interests for 12 years.
María Elvira Domínguez Lloreda | CEO
Other Important People
Daughter of Rodrigo Lloreda Caicedo, a conservative politician from the Valle del Cauca, . She is the sister of Francisco José Lloreda Mera, who has had a long career in public service and is the current President of the Colombian Petroleum Association since 2014.
In 2014 he was named Director of Civil Aviation. He was president of Hyundai Colombia. He was president of Avianca. He is the son of the entrepreneur, Edgar Lenis, who was director of the Avianca and SAM airlines. He is a business administrator at Lindnwood College in San Louis, Missouri.
He has had a career in the sugar industry. He is the current legal representative of Carlos Sarmiento l. & Cía. Ingenio San Carlos S.A. The Superintendency of Industry and Commerce recently sanctioned this and other companies for violation of competition law through cartel agreements in the sugar sector.
He is the current President of Grupo Carvajal. He was president of Procafecol S.A., a coffee promotion company which manages the Juan Valdez brand of the National Federation of Coffee Growers. He has been linked with various management positions in companies such as Bavaria, Valorem, Corficolombiana.
He is a member of the Governing Board of the University of the Andes. He is a partner in Egon Zehnder International in Colombia. He was executive director of Socimer, senior associate of Booz Allen Hamilton and a key account manager at Citybank. He is the son of Maria Eugenia Lloreda de Piedrahita, second wife of Rodrigo Lloreda Caicedo.
He has had a career in the sugar industry. He is a member of the governing board of the Sugar Prices Stabilization Fund. He has represented PROCAÑA. He is a member of the board of directors of Colombina S.A.
She is Director of Foreign Relations in the Javeriana University in Cali.
He is President of the Fundación Plaza de Toros de Cali S. A. He was mayor of Cali from October 1981 to September 1982.
Dirección: Cra 2 No 24-46 / Cali (Valle del Cauca)Teléfono: (2) 8987000Sitio web: www.elpais.com.co
Revenue (in Mill. $)
USD $ 22.090.300/ COP $ 64.797 millions
Operating Profit (in Mill. $)
USD $ 566.260/ COP $1.661 millions
Advertising (in % of total funding)
Financial information: exchange rate: 1 USD = 2.933,28 COP
There is very little public information about the ownership of El País. The newspaper has been associated since its foundation with the Lloreda family of Valle del Cauca, which is influential in the political and economic life of the region.
E-informa. (n.a). Perfil Comercial de El País S.A.
Registro Único Empresarial y Social RUES (2015), Registro Mercantil, El País. S.A
Registro Único Empresarial y Social RUES (2015), Representación Legal, El País. S.A
Supersociedades (n.a), Registro, El País S.A.